Promote events and sell tickets with TikTok

With over 800,000,000 monthly users, TikTok is the fastest growing social media platform in the world. TikTok has become an important channel for promoting your event. In this article, read all about selling tickets on TikTik and and increasing your reach.

How does TikTok work?

TikTok is a platform that focuses on creating and sharing short videos ranging from dance moves to comedy skits. What makes the app so successful is its algorithm: TikTok curates content based on users' interests and increases the visibility of videos that perform well with viewers. This means that even if someone with few followers, they can reach a large number of people if the content resonates with viewers.

This same algorithm makes TikTok an effective marketing tool. TikTok maps users based on interests. This allows you to target advertising.

Currently it is not possible to create a ticketshop directly in TikTok. However, there are ways you can highlight your event on TikTok and link users to your ticketshop. The following 7 tips will get you started.

7 tips om tickets te verkopen via TikTok

1) Add a link to ticketshop to your profile

Since you can't build a ticketshop selling directly on TikTok, you need to get potential visitors to your ticketshop link. On your TikTok company profile, you can link to your ticketshop as follows:

  1. Open "Edit Profile"
  2. When you scroll to the bottom of the bio settings, you will see the "Website" field
  3. By clicking on this field you can add your ticketshop link, without "HTTPS" at the beginning, for example,"".

Don't have a ticketshop link yet? Create a ticketshop via this link easily.

2) Create distinctive TikTok content.

At TikTok, we are all about creating catchy content. To make sure your content stands out from the crowd, you need to be creative and think outside the box. Distinctive content has a greater chance of being picked up by the algorithm. This allows you to reach a large audience with a relatively low budget.

3) Make use of paid advertising

Paid advertising is another way to promote events through TikTok. Using paid advertising allows you to reach people based on their interests and demographics. TikTok offers you the following advertising opportunities:

  • In-feed ads: TikTok's standard ad format is probably most familiar to advertisers. In-feed ads are embedded in the viewer's feed. The video ads play automatically and users can like, comment, share and follow. The optimal length of an in-feed ad is 15 seconds.
  • Top-view ads: When opening the TikTok app, the top-view ads appear at the top of the feed and allows the viewer to like, share or comment on the video. The optimal ad length is 60 seconds.
  • Brand Takeover ads: Similar to TopView ads, Brand Takeover ads are displayed full-screen. This can be a still image or a video. Brand Takeover ads are more identifiable as an ad compared to in-feed or top-view ads. Users see only one Brand Takeover ad per day. The optimum length is 3.5 seconds for a video & 3 seconds for a still image.
  • Branded Hashtag Challenge: The Branded Hashtag Challenge is more of a campaign than an ad. It allows you to challenge TikTok users to create content with your branded hashtag. An example would be coming up with an iconic dance for your event. The challenge is displayed in three locations in the app: in the feed, as a banner on the discovery page and on a Hashtag Challenge destination page that collects all user-created content.

To use paid advertising, you need to create a TikTok business account.

4) Collaborate with influencers

One of the most effective ways to promote your event on TikTok is by partnering with influencers. Influencers have many followers and know how to create catchy content. Before partnering with an influencer, it is important to research whether their target audience is similar to yours so that the content the influencer creates about your event actually resonates.

5) Use live streaming

Live streaming is becoming increasingly popular on TikTok, and it can be a great way to promote your event. Live streaming allows you to communicate directly with your audience in real-time. You can also use this opportunity to offer exclusive discounts or promotions for viewers who watch the stream live.

6) Challenge your audience with contests

Contests is a great way to get your audience involved in promoting your event on TikTok. Come up with a challenge related to your event, sling it on TikTok and raffle off tickets or merchandise to funniest comments posted by participants. This helps create more buzz around your event.

7) Analyze the results and adjust if necessary

Finally, it is important to analyze the results of each campaign so you can make adjustments as needed. Keep an eye on how each strategy is performing by keeping track of important metrics such as impressions, likes and clicks. This will ensure that campaigns become increasingly successful!

We look forward to hearing about your campaigns. Good luck!

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